Mimi Ito (Mizuko Ito) has started doing some work on anime video. Her closing plenary talk from a conference recently is posted here: http://www.itofisher.com/mito/publications/amateur_media_p_1.html

The AMV part is towards the end. (Ironically, I was in grad school with her, and we are out of touch - I was a vidder then, and she probably has no idea she's seen some of my fan vidding.)