I've wondered about this myself; so much of the discussion of vidding that is out there really does refuse to acknowledge the AMV's that are made *not* to drive an ideology, make a point, present a critique or tell a story - but simply to deliver a pure audiovisual experience. And, as can definitely be seen from things like 'Iron Editor', in the AMV world, the technical aspect of creating the product is often at least as important as the actual end-product itself.