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AMVs versus vids (Can o' worms? Check! Can opener? Check! Let's rock and roll!)
So I gave
were_duck a list of AMV recs for the Vid Party she and
damned_colonial are organizing at WisCon (I'm so excited, seriously). And as part of that I watched a lot of AMVs in a very short time span, which I haven't done in forever, and which caused me to say this in reply to
lian's post on original versus fan works. And then both of them asked me, more or less, for my thoughts on AMVs versus vids.
Here's
were_duck 's question:
So let me repost my reply:
ETA: Thanks to
wistfuljane, have two hilarious posts by
thefourthvine addressing this question from a vidder's perspective: Anime Vids for Media Fans, and The AMV Feedback Project: Reaching New Heights of Obsession!.
I should probably actually write up a bit of description for each of those recs I posted, shouldn't I? *sigh*
ETA 2: Here are my AMV recs, with explanations!
ETA 3: One final related post!
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Here's
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I'm getting the sense from the few amvs that I've seen that there are significant differences between vids and amvs, but I don't really have the language to express what that is other than just saying that they come from different subcultures/traditions. Care to share your thoughts on the subject?
So let me repost my reply:
Hmm. Well, I can say a few things, certainly. I guess the first thing is that AMVs have come a long way from their VCR to VHS origins in the late 80s/early 90s, as I imagine vids have (when did vidding become a thing? same time? earlier? later?); the VHS AMVs that were made with access to professional-grade equipment still stand up, but they fit on the low end of the...hmm...technicality spectrum now.You'll note that my reply doesn't actually say much about the nature of vids, because I am still very much a noob when it comes to vids. I have probably seen two dozen total in my lifetime (sad, I know!)--whereas I personally have made 15 AMVs, and have inchoate plans for a lot more (and I should note, I am very much an old school AMV person, one who thinks primarily in terms of single-anime AMVs and has neither the plans nor the desire to become one of the technical wizards). So what do you think of my thoughts, vidders? Am I terribly wrong and just don't know it? And if I am, then where?
The thing I notice over and over again is that AMVs abhor lipflap. Seriously, if there's one thing that'll get you flamed as an utter noob in AMV circles it's lipflap. Conversely, lip syncing done well is a real ideal of the genre. Whereas, in most vids I've seen the attitude seems to be that lipflap happens and you've just got to deal with it.
The other thing I notice is that, particularly in the last three-four years, AMVs have become feats of video editing and digital clip creation achievement. That one I linked above, "The Running Man", epitomizes this trend--there isn't a single frame of that video that hasn't been digitally retouched in some way, and a good chunk of it is original animation (actually, remind me to dig up the link to this one Death Note AMV I saw last year that has even more original animation). So the end result is this amalgamation of transformed and original content in a transformative practice that ends up somewhere in between the two, in terms of impact, I think. Whereas most vids I've seen are almost wholly using transformed content, and in terms of aim they are usually engaging directly with the source fandom, whether as critique or meta discussion or story-telling. The AMVs that are most popular these days, by contrast, tend to be multi-anime, and tend to have sheer spectacle as their purpose. Even when an AMV uses a single anime and an obviously relevant song (I'm thinking of this Soul Eater AMV here), it tends not to tell a story so much as harp on a trope. Actually, if you take a look at the 2010 Viewers' Choice Awards on animemusicvideos.org, you can see this made clear in the categories: Storytelling and No Effects get their own particular categories because they're the exception, not the rule.
A lot of this is just, I think, fairly deterministic in that it can be chalked up to the nature of the footage that vidders have available to them, respectively. I don't really think it's possible to make a multi-TV fandom dance vid, for example, but damn straight you can make some awesome multi-anime dance AMVs.
Apparently Francesca Coppa wrote an article about AMVs versus vids at one point, but I haven't read it, or solian says here.
ETA: Thanks to
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ETA 2: Here are my AMV recs, with explanations!
ETA 3: One final related post!
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But yes, I agree. Most vids I've watched are some sort of engagement with the source material. Most AMVs I've seen rely more on visual spectacle. Like I Claymore vid I embedded a few days ago... it's telling the internal arc of the series protagonist but its strength is visual in nature -- the way the cuts are synced with the music.
(Hahaha, look at me talking like I know anything about vids other than "Yay, I watched this and it was cool!")
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And, yes. It just seems to me that the ethos is very, very different.
:-) That's where I'm at with vids too.
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I have the highest respect for vidders, because as far as I'm concerned it looks pretty hard to work with live action footage, but an AMV is no joke, either. I don't think I've ever spent less than 24 solid hours on any of mine, and the really technically amazing ones run hundreds of hours, easily.
Had to respond
Ive never understood it, myself. Keep in mind that Ive never made an AMV...but I damn sure do respect those who have the patience to parse all that animation for just the right cut, dig?
I have seen AMVs that I literally could not keep from replaying LOL.
I see no shame in that road - its just a different fork of the same path, right?
My two cents.
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*checks the rest of your links*
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And, yeah, it still weirds me out so bad to see vids, in which people's mouths move, not in time with the music.
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YES.
Talking Heads
They're pretty much a no-no in vidder-world, too. Some extenuating circumstances that Im aware of are:
1) expressing an emotional height in the music or vid by use of a particular short clip (involving mouth movement & eloquent/highly expressive body language) that is integral to the fandom mythology.
* See Apology by Holdt ( http://ravenholdt.livejournal.com/4760.html)as an example- not my best work, but about my 5th or 6th vid...attempted to use fandom and general TV symbolism to tell the story of characters inner turmoil, yadda yadda. One day I'll do a v.2 and flex my new knowledge.
2) Mouths Sync-up to music (not generally done in vidding, really, though there are a hefty percentage of people who use this method at one time or another in their vidding "careers"
3) Crack!vid - a vid done purely for the hell of it/comedic relief/to get the idea out of your head so you can continue with the project you MEANT to be working on. lol
Mostly, though...you just shouldnt do it. Im guilty of it myself from time to time even now..usually in anime you get the reaction shot THEN the verbal lines.
Live-actors kind of squash it all together, just as people do when speaking normally, so sometimes if you want a particular half second scene, youre going to have to deal with a mouth or two opening or closing. Although, this is not always the case.
(help me out explaining this, fellow vidders!!)
Hope this didnt muddy the waters even further. :)
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Meeeeee too. AUGH HATE IT.
Here via
I watch (v. few) AMVs & almost no other kinds of vids, but your point about spectacle vs. storytelling makes sense to me.
(Though I tend not to like multi-anime AMVs unless I've seen all/most of them: I am one of those rare-ish people that doesn't enjoy fan product unless I've seen/read the source.)
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I never used to watch AMVs or vids, or read fic, in fandoms I didn't know. Then I decided that I was missing out on too much fun. But definitely I think a few of my recs can be appreciated without having seen the source anime, since they transcend their sources so utterly.
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I know lots of people in fandom have gotten into other fandoms by reading fic or watching vids that they don't know anything about, but I dunno, I like going into things knowing about them, heh. I will appreciate a pretty vid from an unfamiliar source if I end up seeing one for some reason, but it's never (yet?) made me want to go look at the source.
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Along that line, it might be interesting to look at the rest of the anime vidshow playlists shown at
- VVC: The Anime Vidshow (Disaster) by
- Vividcon 2005 Anime Vidshow - playlist, decisions and reactions by
- Anime: A Pre-digital History (and Vividcon 2005 Anime Panel Post-mortem) by
(Side-note:
I think you should link to this post to
Last link: The Fastest Ever Guide to Songvid Watching by
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(And I will post this to
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I think there are lots of multi-TV dance vids depending on what you mean by 'dance vid'? I mean, we've got dozens on our vid party playlist earmarked for the 'dance party' portion of the night. One example that might fit what you're thinking of is Charmax's Boogie Wonderland, another is jescaflowne's Can Delight.
I haven't seen any Coppa articles about amvs vs. vids, and I think if I'm reading lian's comment right, she's suggesting that a Coppa article she read about how vids specifically make an argument wasn't generalized (or generalizable) to amvs (or all vids, for that matter).
Which, I don't think Coppa would mean to suggest that all remixes must make an argument of some kind in order to be somehow legitimate. But lian has a point there, basically, that vidding history like the work Coppa does is not really descriptive of the formation of amv culture. I don't necessarily think it has to be, either, and I think Coppa is generally good at mentioning that she's looking at a specific subculture and she's tracing the history and some of the techniques and language of that particular community. I think amvs have their own, equally awesome subculture, history, technique, and visual language, as you describe above. It deserves its own Geneology of AMVs, you know?
As you and I are experiencing right now, having a grasp of 'how to watch an amv' does not necessarily easily translate to 'how to watch a vid', and vice versa. I think that recognizing their roots in different traditions is good, and I think basically what we want here is some academic/historical work on amvs (which I'm sure exists, I just don't know where). Which is to say, "yes, but..." is a great impulse! We want cross-pollination! I am merrily slugging through amv.org downloading all of your recs so I can learn something of the awesomeness of amvs right now.
And as for being a vid noob, well, I'm an amv noob! We can have fun together learning about each others' fannish passions, and I'm looking forward to having some of these new-to-me vids in our show.
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I know of no academic discussion of AMVs, but this might be a question for the AMRL. Off to write an email, then.
Academic AMV work
The AMV part is towards the end. (Ironically, I was in grad school with her, and we are out of touch - I was a vidder then, and she probably has no idea she's seen some of my fan vidding.)
Re: Academic AMV work
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I'll have to check out those dance vids you mention; I wonder if we're using the same words to describe different things, like
Anyway, more as I think about it.
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I think you're right, we're probably using the same words in different ways. I'll admit, if you come up with a definition of what a 'dance vid' is/means in your parlance, we can probably come to an understanding! Mine is pretty much "vid set to a song that you can dance to, possibly with images of people dancing or otherwise doing visually interesting things", and I am not a vid expert--actual live action fandom vidders might have more specific or different ideas about what constitutes a 'dance vid'.
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a) made from sources which show people dancing (eg. musicals)
b) the overall vid has a sort of choreographed look, as if it were all one seamless musical number
Puttin' On The Ritz by killa and tzikeh (mostly classic musicals).
Starlight by Buffyann (um, hard to explain the source movie genre, but there are several movies here that are about people working to become dancers, get into dance school, win dance competitions, etc.)
When I was looking for links to the above, I also found Dance with me by chasarumba, which uses ballroom dance movies.
There's also a sort of secondary definition of dance vids (IMHO) which is more like what you see at Club Vivid. Club Vivid is a vid show that happens at Vividcon each year, where people make vids to danceable music, and they run the show as a dance party (i.e. people aren't sitting in chairs, they're up and dancing). There are no rules other than that it needs to be danceable music, but the aesthetic there tends towards shiny and, um, shallow I guess? Like, I mean that you don't have to watch carefully for themes and narrative. They often have striking visuals and lots of motion.
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That sounds a lot more like what a dance AMV is--both the Kaleido Star AMVs on my recs list fit the bill, actually, because they are about choreographing bodies in motion to a dance track, and use lots of digital effects to do it (though that particular anime brought the sparkles in the source footage). I know there are dance parties at Otakon, but I don't think they use AMVs, just dance music.
And, see, there aren't enough dance anime, I'd say, to make AMVs about--"Hold me now" is set to a magical ballerina anime, and it's honestly the only anime having to do with dance that I can think of.
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Haven't seen that vid, but it definitely sounds AMV-esque.
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Here's one of mine with very little talky-face, by live action fanvid standards. I think part of the problem is that the people filming the show/movie/whatever tend to point the camera at whoever's talking, and also that fanvidding also often tries to convey emotion, and that often happens when people's faces are moving.
Also, wrt making lips move to the music... in my experience, you can't really do that with live human beings, because we can tell that they're not saying the same words. The motions of a human face when speaking are much more subtle than those of an animated face. I say "in my experience" because I once made this vid with muppets and found it pretty easy to get them to lip sync because, let's face it, when muppets speak their mouths just open and shut... there's no complex lip or tongue movement going on. Lots of people commenting on that muppet vid are amazed at how well the muppets appear to be singing along to the music, because it's really very rare and difficult in live action fandom. (FWIW, the muppets are *really* singing "sailing for adventure on the deep blue sea", but in the vid they are singing "frigging in the rigging 'cause there's fuck all else to do.")
I was talking to
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Also, wrt making lips move to the music... in my experience, you can't really do that with live human beings, because we can tell that they're not saying the same words.
Yes, totally. Whereas with anime, due to low budgets particularly in older shows, the only thing moving in a frame will be a character's mouth, and maybe their eyes. So lip sync (or at least just cutting the lip flap) becomes technically much more feasible. (Though it still takes skill and practice to do well. If there is lip sync in my AMVs it is completely serendipitous, because in the past I haven't been arsed to try.) Also in anime, maybe, emotionality is not quite so strongly linked with characters talking, but I wouldn't want to take that too far.
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The equivalent of dance AMVs would be Club Vivid vids, which are made to be danced to during the nightclub part of the con, although a lot of people stop dancing to concentrate on watching the premieres anyway.
Dance vids
I heard this said very explicitly at Escapade this year, by another old time ex-VCR vidder during the vid critique panel.
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(when did vidding become a thing? same time? earlier? later?);
The first proto-vids (slideshows set to music, played at conventions with the vidder/editor doing "live cuts" by changing slides as the music played) were made in 1975 by Kandy Fong; slideshows were the best that could be done until the earliest VCRs came out. By the late '70s, VCR vids were also being made, and by the early/mid '80s they'd taken over. Basically, live-action vidding pre-dates AMVs by roughly a decade. (There's brief history of vidding on Fanlore, if you're interested.)
There are definitely live-action dance vids, as someone else said; both vids just set to dance music, and vids with people dancing to the dance music. You've already been linked to three of my favorites of the latter (Puttin' on the Ritz, Starlight, Boogie Wonderland). For non-dancing dance vids, multi-fandom is a fairly popular way to go, either as "kitchen sink" vids that use as many fandoms as possible (for instance, A Fannish Taxonomy of Hotness (aka Hot, Hot, Hot) by the Clucking Belles (under "First seen Vividcon '05"), or as more structured 3-4-fandom vids.
I think it's totally possible to make any kind of fan video using any kind of footage, it's just that the communities have evolved in different ways, which is fascinating to me.
I had a hard time watching AMVs for a long time, until Absolute Destiny explained one year at Vividcon about how the focus is the visual spectacle - it makes a huge difference! Part of his explanation included showing two bits of footage with the audio stripped out: one from an anime, where two characters were having an intensely emotional moment, and one from a live action show where two characters were having a similarly intense moment.
The anime footage was almost completely static for the entire length of the clip (IIRC, one character was lying on a bed, the other was standing nearby, with neither of them moving at all); there was absolutely no way for people who didn't know the source to know that this was a meaningful moment. The live action footage (one person sitting in a chair, the other standing nearby) had internal motion, changing facial expressions, shifting gazes, etc.; even without knowing the source, you could pick up on the emotion involved.
So it makes tons of sense that AMV editors focus on adding visual spectacle to give viewers a hook into the vid, because so many of the clips give them a nearly blank slate. Whereas with live-action vidding, you work with and around everything that's already on the screen; adding spectacle can be a distraction rather than an enhancement.
That's changing a little as the editing tools get better and better, and as live-action vidders get more exposed to AMVs and to the work of AMV editors who use the same skillsets when they approach live-action vidding (like Absolute Destiny and Jescaflowne). It's all so cool.
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1. slowing things down or speeding them up to fit the music (this may involve reversing the clip, too)
2. cross-dissolving to make a smooth transition between clips
3. zooming, panning, or otherwise moving the view to better focus on something happening.
4. chopping up a clip to make it appear, um, stuttery (sorry, don't have words here)
Good vidders who know their software way better than me also do things like:
Cutting out a frame from clip A and inserting clip B into it, or overlaying clip B onto clip A in some way. Examples: The Test by
Sometimes people cut the screen into sections and show different things in each section, sort of like the opening credits sequence to every 70s TV show ever ;) I'm not thinking any really good examples though. Oh! Yes! Vogue by
Something else I've seen is people using effects to texturise (for want of a better word) footage, to make it look old or something. You quite often see sepia tones, old film effects, and similar. Examples: Closer by T. Jonesy and Killa, go back to sleep, by TikiTyler9 (also does other stuff with colour and black and white), I am/Lamb by
lim has a number of vids that have a sketchy, hand-drawn sort of a texture; "Us" is the best known of them, but "This is how it works" also does this. Some of her vids have a different, scrapbooky sort of effect, see eg. "Wallpaper" and "People are People".
(Wow, I wish some of these vidders would write (or point me at) tutorials on how to do this stuff in Final Cut.)
The thing about all these is that, IMHO, they're usually done to tell a story or evoke a mood, not just to make it shinier. I could link a handful of fanvids that *do* use effects to make it shinier, but generally I think it misfires, and I don't think the vids are better for it, so I won't link as it would constitute a negative review, you know? Oh oh oh! No wait, here's an exception: Moulin Renown by
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I think that the 90% of effects you mention are all pretty standard in AMVs, too, though they're the sort of thing that if done well they don't really stand out so much--I know in a lot of my AMVs it's pretty obvious that I've messed with clip rates, for example, because I am not technically skilled (though I like to think I'm getting better). And even some of the more obvious effects, like sepia-toning or texturizing, are also used in the service of story and/or concept.
Where AMVs and vids part company in this respect is that it's possible in AMVs to create footage that is purely effects, like original animation or the live action footage in the AMV by Koopiskeva I linked in my third post. Yes/no?
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*nods* That makes sense. I also think it makes multi-anime AMVs more feasible, because storytelling AMVs rely on the audience having seen the entire anime and remembering what was said during what part, whereas a multi-anime AMV tends to get its raison d'etre from what the editor puts into it (song choice, AMV concept) rather than from the source footage, probably.
Yeah, anime historically has had very low budgets, and skimping on the animation/frame rate expenses means more money for voice actors who can emote.
Oh! I meant to say too, Wikipedia says that the first AMV was made in 1982. I also like to talk about the pre-Gainax Daicon opening animations that I linked in my ETA 3 above.
seeking amv fans for my survey...
http://www.surveymonkey.com/s/Q85QWJS
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(Also, thoroughly seconding your rec for Skittles. I was at Anime Expo the year it was in the AMV contest there, and seeing it on the big screen was mindblowing. And I hadn't yet seen Haruhi at the time, although now it's one of my favorites.)
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Koopiskeva is an amazing editor. I could link any of his AMVs because they are all just phenomenal.
via metafandom
I'm kind of excited now. Now that I have a much nicer computer, maybe I'll fiddle around a bit with making an AMV myself.
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And here's Lord of the Yen
Lots of masking going on in both.
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I still use iMovie for my AMVs, which is the program that came with my computer, and it gets the job done. I need to learn to use it better, though.
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iMovie is what I have, so I'm glad to know it's serviceable!
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It's true that more narrative or thematic approaches to the source are preferred by most of the vidders on LJ/DW who coalesce around the vidding and vividcon comms, but there are a lot of spectacle vids as well, especially in people coming from other comms. YouTube vidders--that is, vidders whose primary community is YouTube, not just LJ vidders who cross-post for streaming--tend much more to be spectacle-focused and effects heavy. There's also a lot of interesting cross-over.
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It's interesting what you say about vidding communities, too; I think in general terms the same applies to AMVs. The org is unquestionably the central place, but there are plenty of amazing AMVs that never make it on there, or are hosted in other places, including YouTube. (I tend to find putting AMVs on YT questionable, though, inasmuch as it can potentially lead to more copyright take-downs and to more policing of fansubbing and fan distribution of actual anime.)
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Yeah, YouTube was taking down lots of Shugo Chara videos recently b/c stupid Crunchyroll was complaining about them. AUGH.
(I keep coming back to this post to see what new comments there are! It's all v. interesting! I particularly love the ruminations on what a dance vid is--I never heard the term before, but would've guessed it was pretty much what you said, "choreographing bodies in motion to a dance track." Though I wouldn't necessarily restrict that to just dance anime, b/c as you said there aren't a lot of dance anime, but also I think bodies doing other things in motion to dance music can be fun--like I love this Princess Nine vid, which in my head I would class as a 'dance vid,' but I dunno...)
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I know Dattebayo was at one point and probably still is one of the top five or ten take-down requestors, which actually I thought was smart of them, both for themselves as a fansub group and for fan distribution in general. Given what just happened to Ning, I'm not going to say, "There are a lot of other video-playing sites out there, there's no reason to use one so well-known to suits as YT", but I do think the risks of YT tend to outweigh the benefits, especially when the org exists. But on the other hand, that's a personal calculus I've made. (But especially now that you can preview vids on the org, it's so much like YT.)
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You might be interested in clicking the DW link for this entry, there's a lot more discussion going on there.
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(Also! I think I met you at FOGcon, which makes this even more funneh! *waves* Hello again!)
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And yeah, I think they're very different too. People have said to me that there's been a convergence from the vid side in the past few years, since